Zoox
Zoox is reinventing personal transportation It's on-demand, all-electric, fully autonomous ride-hailing. For a safer, cleaner and more enjoyable future.
Zoox
Zoox is reinventing personal transportation It's on-demand, all-electric, fully autonomous ride-hailing. For a safer, cleaner and more enjoyable future.
Client
At Zoox, I worked on the Rider's Experience Design
Goal
The goal was to create a seemless ride hailing experience from a sensory and ease-of-use perspective. Rider's Experience Design invloved everything from mobile app design, sound design, physical interaction design and extensive user research.
Process
The design process we followed at Zoox was rigorous and involved constant iteration. A framework I discovered here at Zoox from my Manager, Riccardo Giraldi is called GRITS. It is short for Goal, Ideation, Testing, Research and Storytelling.
Designed and launched 3 versions of the mobile app
Designed the internal Operations dashboard focused on emergency response
As one of Zoox’s first product designers, I helped shape the rider journey from concept to reality. This process encompassed a wide range of responsibilities, including user research to understand rider needs and pain points, designing an intuitive user interface for the rider app, and developing the visual identity and interaction design for the autonomous vehicle itself. My involvement extended to wireframing, visual design of mobile app, prototyping in VR to test door automation, interaction with the open button, in-vehicle screen design, charging tray design and more.
From App to Arrival
When I joined, the vehicle’s revolutionary bidirectional design was still confidential. To test interactions like door automation and app-to-vehicle entry, I prototyped in VR and collaborated on physical mockups, iterating with robotics and AI teams. My work on the app interface, in-vehicle screens, and charging hardware bridged human needs with Zoox’s autonomous ecosystem—a fusion of lidar, radar, and AI-driven mobility. Designing for a vehicle built from the ground up pushed me to rethink urban transit, blending industrial and digital innovation to create seamless, trust-driven experiences for a driverless future.
Research
I got to conduct continuous user testing from the app experience to start and ending the ride.
User Experience Flows
We rigorously tested all the hundreds of user scenarios of how riders would deal with situations like- say a dog on the road or respond in emergencies through all the interfaces that were interacted with from start to end.
Physical Interaction Design
Had the opportunity to design for physical interfaces placed in-vehicle. From ergonomic design and testing to sound design for the interactions.
Accessibility
Lead the accessibility testing and design efforts for mobile
Communication through light and colour
Communication through sound
I also worked on defining how riders would identify and interact with their vehicles, including the design of light signals, sound cues, and the door-opening mechanism.
Interaction through light and sound
In-Vehicle Screen Design
Designing Zoox’s in-vehicle screens required balancing technical constraints with rider comfort and clarity. I prototyped ergonomic layouts for seamless reach and visibility in a driverless cabin, iterating with engineers on hardware limits like screen latency and sensor integration. For the interaction design, I prioritized intuitive menus and real-time autonomy feedback—like route updates and safety status—to build trust. Every decision, from button placement to motion animations, aimed to simplify complexity, ensuring the interface felt calm, purposeful, and uniquely Zoox
Thank You
Thank You
Client
At Zoox, I worked on the Rider's Experience Design
Goal
The goal was to create a seemless ride hailing experience from a sensory and ease-of-use perspective. Rider's Experience Design invloved everything from mobile app design, sound design, physical interaction design and extensive user research.
Process
The design process we followed at Zoox was rigorous and involved constant iteration. A framework I discovered here at Zoox from my Manager, Riccardo Giraldi is called GRITS. It is short for Goal, Ideation, Testing, Research and Storytelling.
From App to Arrival
As one of Zoox’s first product designers, I helped shape the rider journey from concept to reality. This process encompassed a wide range of responsibilities, including user research to understand rider needs and pain points, designing an intuitive user interface for the rider app, and developing the visual identity and interaction design for the autonomous vehicle itself. My involvement extended to wireframing, visual design of mobile app, prototyping in VR to test door automation, interaction with the open button, in-vehicle screen design, charging tray design and more.
Designed and launched 3 versions of the mobile app
Designed the internal Operations dashboard
focused on emergency response
The Journey
When I joined, the vehicle’s revolutionary bidirectional design was still confidential. To test interactions like door automation and app-to-vehicle entry, I prototyped in VR and collaborated on physical mockups, iterating with robotics and AI teams. My work on the app interface, in-vehicle screens, and charging hardware bridged human needs with Zoox’s autonomous ecosystem—a fusion of lidar, radar, and AI-driven mobility. Designing for a vehicle built from the ground up pushed me to rethink urban transit, blending industrial and digital innovation to create seamless, trust-driven experiences for a driverless future.
Research
I got to conduct continuous user testing from the app experience to start and ending the ride.
User Experience Flows
We rigorously tested all the hundreds of user scenarios of how riders would deal with situations like- say a dog on the road or respond in emergencies through all the interfaces that were interacted with from start to end.
Physical Interaction Design
Had the opportunity to design for physical interfaces placed in-vehicle. From ergonomic design and testing to sound design for the interactions.
Accessibility
Lead the accessibility testing and design efforts for mobile
Interaction through light and sound
I also worked on defining how riders would identify and interact with their vehicles, including the design of light signals, sound cues, and the door-opening mechanism.
Communication through light and colour
Communication through sound
In-Vehicle Screen Design
Designing Zoox’s in-vehicle screens required balancing technical constraints with rider comfort and clarity. I prototyped ergonomic layouts for seamless reach and visibility in a driverless cabin, iterating with engineers on hardware limits like screen latency and sensor integration. For the interaction design, I prioritized intuitive menus and real-time autonomy feedback—like route updates and safety status—to build trust. Every decision, from button placement to motion animations, aimed to simplify complexity, ensuring the interface felt calm, purposeful, and uniquely Zoox
Zoox
Zoox is reinventing personal transportation It's an on-demand,
all-electric, fully autonomous ride-hailing. For a safer, cleaner and more enjoyable future.
Client
At Zoox, I worked on the Rider's Experience Design
Goal
The goal was to create a seemless ride hailing experience from a sensory and ease-of-use perspective. Rider's Experience Design invloved everything from mobile app design, sound design, physical interaction design and extensive user research.
Process
The design process we followed at Zoox was rigorous and involved constant iteration. A framework I discovered here at Zoox from my Manager, Riccardo Giraldi is called GRITS. It is short for Goal, Ideation, Testing, Research and Storytelling.
From App to Arrival
As one of Zoox’s first product designers, I helped shape the rider journey from concept to reality. This process encompassed a wide range of responsibilities, including user research to understand rider needs and pain points, designing an intuitive user interface for the rider app, and developing the visual identity and interaction design for the autonomous vehicle itself. My involvement extended to wireframing, visual design of mobile app, prototyping in VR to test door automation, interaction with the open button, in-vehicle screen design, charging tray design and more.
Designed and launched 3 versions of the mobile app
Designed the internal Operations dashboard focused on emergency response
When I joined, the vehicle’s revolutionary bidirectional design was still confidential. To test interactions like door automation and app-to-vehicle entry, I prototyped in VR and collaborated on physical mockups, iterating with robotics and AI teams. My work on the app interface, in-vehicle screens, and charging hardware bridged human needs with Zoox’s autonomous ecosystem—a fusion of lidar, radar, and AI-driven mobility. Designing for a vehicle built from the ground up pushed me to rethink urban transit, blending industrial and digital innovation to create seamless, trust-driven experiences for a driverless future.
The Journey
Physical Interaction Design
Had the opportunity to design for physical interfaces placed in-vehicle. From ergonomic design and testing to sound design for the interactions.
Research
I got to conduct continuous user testing from the app experience to start and ending the ride.
User Experience Flows
We rigorously tested all the hundreds of user scenarios of how riders would deal with situations like- say a dog on the road or respond in emergencies through all the interfaces that were interacted with from start to end.
Designing Zoox’s in-vehicle screens required balancing technical constraints with rider comfort and clarity. I prototyped ergonomic layouts for seamless reach and visibility in a driverless cabin, iterating with engineers on hardware limits like screen latency and sensor integration. For the interaction design, I prioritized intuitive menus and real-time autonomy feedback—like route updates and safety status—to build trust. Every decision, from button placement to motion animations, aimed to simplify complexity, ensuring the interface felt calm, purposeful, and uniquely Zoox
Navigation
Visually structure your pages and link to them easily.
SEO
Build lightning-fast, globally optimized sites.
Communication through light and color
Communication through sound
Interaction through light and sound
I also worked on defining how riders would identify and interact with their vehicles, including the design of light signals, sound cues, and the door-opening mechanism.
