Zoox is reinventing personal transportation It's on-demand, all-electric, fully autonomous ride-hailing. For a safer, cleaner and more enjoyable future.
Client
Goal
The goal was to create a seemless ride hailing experience from a sensory and ease-of-use perspective. Rider's Experience Design invloved everything from mobile app design, sound design, physical interaction design and extensive user research.
Process
The design process we followed at Zoox was rigorous and involved constant iteration. A framework I discovered here at Zoox from my Manager Riccardo Giraldi is called GRITS. It is short for Goal, Ideation, Testing, Research and Storytelling.
Communication through sound
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