MyMuse

MyMuse is an intimate wellness brand redefining self-care for the Indian Market. As Head of Design, I got to work on the digital experience as well as the physical products and packaging.

organization

MyMuse

Timeline

4 months

Services

Head of Design

Website

MyMuse

MyMuse is an intimate wellness brand redefining self-care for the Indian Market. As Head of Design, I got to work on the digital experience as well as the physical products and packaging.

organization

MyMuse

Timeline

4 months

Services

Head of Design

Website

Project

Designing for Sexual Wellness

Goal

As Head of Design at MyMuse, I oversaw a team of three designers, spearheading the end-to-end creative vision—from redesigning our e-commerce platform and mobile app to crafting tactile, elegant packaging and new exciting products. I collaborated cross-functionally to ensure every touchpoint, digital or physical, embodied our mission of fostering mindful intimacy.

project

Designing for Sexual Wellness

Goal

As Head of Design at MyMuse, I oversaw a team of three designers, spearheading the end-to-end creative vision—from redesigning our e-commerce platform and mobile app to crafting tactile, elegant packaging and new exciting products. I collaborated cross-functionally to ensure every touchpoint, digital or physical, embodied our mission of fostering mindful intimacy.

It’s a good day
to feel good.

Premium products that are Well-designed, Luxurious, Playful, Made for Connections. MyMuse- was India’s first intimacy wellness brand. We envisioned a more welcoming, clean and mass-premium tone of voice for the brand.

Only good vibes here.

At MyMuse, I led the design of products that reimagined intimacy and self-care through a modern, human-centered lens—from sensory oils in sleek, travel-friendly bottles to app-guided intimacy tools. I envisioned and crafted ergonomic pouring massage candles, and shaped our digital ecosystem, ensuring every touchpoint, physical or digital, helped destigmatize conversations around intimacy while fostering mindful connection through thoughtful, sensitive design.

MyMuse

MyMuse is an intimate wellness brand redefining self-care for the Indian Market. As Head of Design, I got to work on the digital experience as well as the physical products and packaging.

organization

MyMuse

Timeline

4 months

Services

Head of Design

Website

Designing for Sexual Wellness

Goal

As Head of Design at MyMuse, I oversaw a team of three designers, spearheading the end-to-end creative vision—from redesigning our e-commerce platform and mobile app to crafting tactile, elegant packaging and new exciting products. I collaborated cross-functionally to ensure every touchpoint, digital or physical, embodied our mission of fostering mindful intimacy.

Product Phototgraphy

We experimented with different styles of product photography to fit the brand's tone of voice

Gift Kits for Valentines Day

Designed various kits for occasions like valentines day along with marketing material to go along with it.

Blog Design

Play

Designed categories like play for the massagers, card games and accessories.

Mood

This category was more sensorial and included candles and massage oils

Kits

We designed Kits to help promote the sales of products in bundles. Like The Date Night Kit.

Gift Wrapper Design

Illustrated Gift Wrappers

Illustrated Wrappers

Journey in the startup world

My journey with MyMuse epitomized the electrifying chaos and creativity of startup life—a world where I thrived designing at lightning speed, pivoting strategies overnight, and solving problems that blurred the lines between physical products, digital interfaces, and human emotion. Unlike traditional corporate roles, every day demanded adaptability: one moment I was redesigning the website experience, the next, testing packaging prototypes or brainstorming campaigns to destigmatize intimacy. The pace was relentless, but deeply rewarding—it pushed me to lead with intuition, collaborate fearlessly across functions, and ship work that mattered. This wasn’t just design; it was building a movement, and I loved every minute of the ride.

Journey in the startup world