earth.designA more living future.

Learning / Scale / Framework

Unit Economics

Understand what happens financially each time the work reaches someone.

Does delivering one more unit strengthen the venture?

  1. 01

    Define a useful unit: an order, installation or customer.

  2. 02

    Estimate revenue and the costs that change with that unit.

  3. 03

    Separate contribution margin from overhead and acquisition costs.

  4. 04

    Test assumptions under less favourable conditions.

Try it / A private scratchpad

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An earth.design introduction to standard business analysis. Illustrations require your venture's actual figures. These short guides are starting points, not substitutes for the original works or specialist advice.