earth.designA more living future.

Learning / Build / Framework

The Mom Test

Learn from real behaviour instead of collecting encouraging opinions.

What happened the last time this problem came up?

  1. 01

    Ask about a specific past situation.

  2. 02

    Explore what the person did, paid or worked around.

  3. 03

    Avoid pitching while you are trying to learn.

  4. 04

    Look for concrete next steps rather than compliments.

Try it / A private scratchpad

Not sent or saved. Download your notes before leaving.

Inspired by Rob Fitzpatrick's book The Mom Test. Original summary, not reproduced book content. These short guides are starting points, not substitutes for the original works or specialist advice.