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Jobs To Be Done

Understand the progress people are trying to make.

What is someone trying to achieve in this particular situation?

  1. 01

    Find a recent real decision to change a product or behaviour.

  2. 02

    Ask what triggered it and what alternatives were considered.

  3. 03

    Separate functional, social and emotional needs.

  4. 04

    Describe the desired progress without naming your solution.

Try it / A private scratchpad

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Draws on the Jobs To Be Done tradition associated with Clayton Christensen, Bob Moesta and others. These short guides are starting points, not substitutes for the original works or specialist advice.