Brand
Jadekiln is a Brand I designed, to celebrate the quiet beauty of nature through minimalist art prints and household artefacts.
Minimalist Design
The aesthetic blends soothing muted tones, organic textures, and clean lines to mirror the quiet elegance of natural landscapes. Its minimalist visual identity emphasises intentional restraint, creating a harmonious balance between raw, natural inspiration and modern sophistication.
Handmade
The prints are born from a fusion of handcrafted artistry and collaborations with local artisans, merging traditional techniques with modern minimalist sensibilities.
Customisable
The products are designed to be customisable with easy shipping options.
Building Jadekiln’s Shopify store was an immersive journey in harmonizing minimalist design with commerce—crafting a brand identity rooted in nature’s serenity while navigating technical logistics like SEO and user-centric UX. From curating artisan collaborations to refining every pixel of the digital experience, this project deepened my passion for transforming creative vision into tangible, sustainable products that bridge art and everyday life.
